Benoit L'Archevêque, an experienced entrepreneur to head Guidyu

Montreal, September 21, 2009 - Founder of Generation-Pub in 1995, Mr. L'Archevêque has over 25 years experience in marketing, creative advertising and business management. Designer, information architect and strategist, he has received various national and international awards in the field of communications.

As an entrepreneur, he has many successes and has developed expertise in many areas.

A great communicator, quick wit and creative, Mr. L'Archevêque has developed over the years an enviable expertise in the field of retail and especially e-commerce. He is part of the minority that can match the brilliant concept and the many different software to maximize the relevance and performance of communication over the past 25 years.

After beginning his career with Mediacom as a painter and illustrator and later as an artistic director, he joined Prism Communication where he served as writer and art director. During this period he won several awards including a bronze medal at the New York Film and TV Festival in 1990.

In 1991, he started on his own and became a freelancer in many projects for a multitude of clients, either directly with advertisers or by subcontracting to advertising agencies.

In 1995, Pierre Gagnon (former Director of Marketing of Pacini, former Group Everest) joined him to create Generation-Pub. Young rapidly growing agency, Generation-Pub is fast becoming a leader in the Quebec market.

In 1999, Generation-Clik Multimedia is created by Mr. Gagnon and L'Archevêque to meet the needs of the market looking for communicators in a world of programmers.

Without ceasing to innovate, Mr. L'Archevêque lays the foundation, at the dawn of 2000, of one of the first tools for online donation to nonprofit organizations to be called ODE for Online Donation Tool. Organizations such as Leucan, Charles-Bruneau, 24h Tremblant, Quebec Federation of Cancer, Jeunesses Musicales of Canada and many others use the social and transactional tools of Generation for their fundraising.

Mr. L'Archevêque is also the creator of several popular websites including stoptonbail.ca and numusix.com.

Today he is leading a growing group of communication with offices in Montreal and Beijing.

About Guidyu

Guidyu is a Canadian high technology company offering innovative solutions in the field of online commerce. Leader of the technology using the Semantic Web, Guidyu aims to become the world standard in terms of web search and mobile services with its proprietary platform of CEM. Guidyu is actively developing both North America and China.